Nova-Nobu (2024)

FAQs

What do they say at Nobu when you enter? ›

Upon entering a restaurant, customers are greeted with the expression "irasshaimase" meaning "welcome, please come in".

You don't have to know how to pronounce “irasshaimase” (E-RAH-SHY-MA-SEH) or what the Japanese greeting translates to (“Welcome,” roughly) to feel noticed when a chorus of chefs yells it in your direction.

Chef Nobu Matsuhisa has built a signature brand of Japanese technique mixed with Peruvian flavors, inspired by his time working in South America. And in the 30 years since the first Nobu opened in New York, many of Matsuhisa's signature dishes have had a lasting impact on the food industry.

There's a reason people love Nobu. Across the globe, his food is consistent, identifiable, clean, and often really fun. Of course, you should go for the classics (the yellowtail sashimi with jalapeño! The black cod with miso!), but this is one of the best Nobu restaurants to branch out.

There's no need to say it, for example, to someone entering your house, although you could say the less formal irasshai (いらっしゃい) to an arriving house guest. And when you hear irasshaimase? The correct response is not to respond except with a polite nod of acknowledgement.

"Irasshaimase!" the chefs are all yelling in unison the moment you enter their restaurant. It's a surprise the first time it happens but get used to it, it's standard practice throughout Japan.

Irasshaimase is an ancient Japanese expression used to welcome guests into their restaurant. Here at Nobu Hotel Chicago, we say Irasshaimase at the time of arrival to welcome guests into our home.

Kim Kardashian and Mariah Carey enjoy Nobu with North West and Monroe Cannon.

General Greetings

When you enter restaurants and shops, you will hear all the staff say "irasshaimase" to say hello to the customer. Don't be afraid, the staff don't wait for any reply, but you can say thank you with a nod and a smile.

Notable personalities, from Demi Lovato and Leonardo DiCaprio to Rosie Huntington-Whiteley and Jason Statham, have also been sighted at Nobu Malibu, further cementing its reputation as a favorite haunt for Hollywood's elite.

Is Nobu a luxury? ›

A Leading Group Among Luxury Hotel Chains - Nobu Hotels.

The 8 course customized menu, priced between $140 and $190 per person, is a great value, in my opinion. If I get the chance, I'd jump at the opportunity to do it all over again. Nobu Malibu isn't just a restaurant; it's an experience that takes dining to an art form.

Nobu Hospitality, LLC is an American company founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper in partnerships with Drew Nieporent as an Operator with Myriad Restaurant Group.

Nobu Matsuhisa is the founder of Nobu, a luxury sushi empire that has venues in every continent. The Japanese chef and restauranteur is worth around $US200 million ($297 million).

"Irasshaimase!” 👋🏼 This popular Japanese phrase, which means 'Welcome!' is frequently used to greet customers as they walk into a shop. Step into Hakata Gensuke for a warm welcome and a bowl of authentic ramen today 🍜

Enter any store or restaurant in Japan and you are almost certain to hear the same two words: “Irasshaimase konnichiwa!” (Literally, “Welcome hello!”) These earnest multisyllabic greetings from clerks are inescapable in virtually every retailer, both in big cities and small towns across the length of the country.

いらっしゃいませ – (Irrashaimase) is an expression meaning, "Please come in" or "Welcome to my store." You will tend to hear this as you first enter an eatery, izakaya (Japanese-style gastropub), or bar. いただきます – (Itadakimasu) is usually said before people eat a meal.